the Viral Spread of Ideas

One of the most well-accepted scientific theories that helps explain the power of idea-spreading is memetics. Memes are to culture what genes are to biology: the base unit of evolution. The term was originally coined by the evolutionary biologist Richard Dawkins in his 1976 book, The Selfish Gene. Dawkins writes, “I think that a new kind of replicator has recently emerged . . . It is still drifting clumsily about in its primeval soup, but already it is achieving evolutionary change at a rate which leaves the old gene panting far behind.” He goes on, “Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain, via a process which, in the broad sense, can be called imitation.”

One of the high priests of rationalism, the scientific method, and atheism, Dawkins is also the father of the meme of ‘memes.’ However, like all memes or ideas, there can be no ownership in a traditional sense, only the entanglement that quantum physics reminds us characterizes our intra-actions. Of course, similar notions of how ideas move between us have been around in Western traditions for centuries.

Plato was the first to fully articulate this through his Theory of Forms, which argues that non-physical forms - i.e., Ideas - represent the perfect reality from which material reality is derived. Modern articulations of the Theory of Forms can be seen in Pierre Teilhard de Chardin’s idea of the Noosphere (the sphere of human thought) and Carl Jung’s Collective Unconscious, where structures of the unconscious are shared among beings of the same species. For Jung, the idea of the marauding cannibal would first be an archetype that manifests in the material world through the actions of those who channel or embody it.

For those who prefer their science more empirical, the growing field of epigenetics provides some intellectual concrete. Epigenetics studies changes in organisms caused by modification of gene expression rather than any physical alteration of the gene itself. In other words, how traits vary from generation to generation is not solely a question of material biology but is partly determined by environmental and contextual factors that affected our ancestors.

Adapted from Kosmos, a Journal for Global Transformation