I
believe in capitalism; it’s the only system in the last 10,000
years that has managed to lift the general living standard for people
throughout the world. Sure, there are still people starving and
living in abject poverty, but the tide is ever rising and life
continues to improve for many of the least of us. Capitalism is not
to blame for the poor and starving; life is not a zero sum game, nor
is it, nor has it ever been, fair. Ultimately, the blame lies with
our not taking responsibility for taking care of the less advantaged
among us.
Capitalism
doesn’t work on autopilot. Periodically it comes off the rails, and
we’re living in such a time of derailment right now. In addition
to caring, responsible individual action, society needs to have lots
of different organizations that are morally load-bearing. What does
that mean?
Individuals
and organized groups of individuals may fall into one of two
categories - either your objective is service to self or it is
service to others. Capitalism that is guided by service to others
willingly bears the moral responsibility of lifting the lives of
others as it adds value to society and its shareholders. Capitalism
that is guided by a philosophy of service to self has abandoned that
responsibility. Poverty could be completely and quickly eliminated
if all value creators were morally load-bearing.
We
human beings naturally organize ourselves into groups, and by modern
standards perhaps the most important group we’ve got on earth is
the firm, or the corporation. Firms have to be morally load-bearing,
and for most of human history they have been. But that aspect of
capitalism came off the rails sometime around the 1970s with Milton
Friedman’s dictum that the sole purpose of a firm is to make profit
for shareholders.
That’s
a fallacy of what firms are about. We need to once again find the
courage to say, “We just don’t do that!” We need to vow to take
a more holistic view of the purpose of business and not just make
happy talk about serving others. Our corporations have to get serious
about our moral responsibilities..
Measurement
of a company's accomplishments matter. If you measure only one thing
– profit – then in the end you’ll get only one thing. If one of
the included purposes of a firm is to help the poor, then metrics must be established to measure the jobs the firm
creates and the tax benefits it generates to the welfare of
those same people; longer-term, it must consider whether the
enterprise has stimulated other companies to establish
themselves and successfully grow and continue to help the less able.
Leadership
is hugely important in setting an organization’s culture. If you
look at the iconic Japanese companies, the chief executive and senior
management officials dress like ordinary workers, eat in the cafeteria with
ordinary workers, and so are able to use the word “we” without
workers laughing at them. For a CEO who wants to create that sense of
commonality, it might mean taking a serious pay cut, traveling in the
same style of vehicle as employees, as well as commingling with
employees – so, essentially making some visible real personal sacrifice.
There
is nothing automatic that will balance our world. We have to save it
ourselves. It is our responsibility each time our world comes off the
rails to bring it back into realignment. This time we’ve been slow to put it right. If we don’t
rise to the level of moral responsbility that will make it all work,
then we will continue to dump on our children a world that’s really,
seriously, a mess. So we all have that responsibility to play our
part. And the further up the system you are, the bigger your
responsibility.
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